Wednesday, May 24, 2017

What It Takes To Be A Globally Minded Business Leader

What does a tagline say about a business school? At Stanford GSB the mission statement is ‘Change lives. Change organizations. Change the world.” At Harvard Business School they claim, ‘We educate leaders who make a difference in the world.’ And at INSEAD, with campuses in France, Singapore and Abu Dhabi, they have taken the step of registering the trademark, ‘The Business School for the World.’


With 90 nationalities in a typical MBA class, INSEAD makes good on the school’s original goals to train managers with a global outlook. For the school dean, Ilian Mihov, the cultural mix is a key strength of the MBA experience, preparing students for the modern-day reality of working in diverse international groups. “If you ask our alumni they will say this is one of the most important experiences in the school.”

Dean Milov will be joining me at the CentreCourt MBA Festival in London on June 3 for a panel alongside deans from other top business schools to discuss the value of an MBA, and what beyond media rankings are the best measures of a business school. INSEAD has not had to wait for Brexit and the negative international reaction to Donald Trump in the White House to see applications for the MBA program soar. The Singapore campus, a growing global appeal of the one-year program, and two consecutive years at #1 in the Financial Times ranking have combined with strong recruiter demand from the likes of McKinsey, Bain, BCG, Amazon, Microsoft and Google to make INSEAD one of the top choices for internationally minded young professionals.

But applying to INSEAD is not for the faint hearted. At Fortuna we tease our colleague Caroline Diarte Edwards, former INSEAD Director of Admissions, for the sheer size of the school’s MBA application. At a time when Harvard and other schools have sharply reduced the number of essays, INSEAD requires answers to three motivation essay questions, four job description questions, and has recently added a video essay. Caroline smiles, and defends the approach that she oversaw by pointing to the sort of profiles that the school typically attracts. “With an average age of 29, six years of professional experience, and meaningful international experience, INSEAD students have very well lived lives. They have typically lived, worked and studied in different countries, are on a professional fast-track, and bring a vast array of extra curricular. The admissions office really wants to understand the breadth of their experience, and how they will contribute to such an international and intensive learning environment.”

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